Content Audits Terms

Explaining the terms:

Content Audit or Review

A Content Audit or Review is a scan of the current content landscape. Sometimes, for very large sites, it makes sense to choose a "representative sample," of pages or content, and then look for patterns and relationships to aid in defining the best path to improving content within the capabilities of content owners. A Content Review may focus on these aspects of the existing content: clarity, conciseness, consistency, shareability, searchability, formats, brand, connectedness and localisation. A Content Audit can consists of two parts: a content inventory to list content and a content assessment to understand what the content really means.
The Content Review will deliver a presentation-quality document noting observations and recommendations. It can be best done in parallel with an architectural audit, since these tasks inform one another.

Content Assessments

Where a Content Audit just looks at the content excistance, an assessment looks more into the meaning of the content and the relavance compaired to the content strategy of the client. A Content Assessment can analyse content that is currently available and might identify content that is not required anymore and therefore is absolete. By removing content like this, the client can reduce risk and help manage storage more efficiently.
The Content Assessment will deliver a document with highlevel recommondations on the status and re-use options for content for current and future initiatives. Together with the Content Inventory this will form the overall Content Review or Content Audit.

Content Inventory & GAP Analysis

A Content Inventory is performed with a client's content owners to analyse their existing content against the site's new strategic direction, identifying what can be repurposed and how and what must be developed new. The need for a content inventory is somewhat dependent on how much existing content and structure is applicable to a new site strategy.
The end deliverable will be a content inventory spreadsheet based on the current and new site structure, and include details such as page titles, details of page content, content owners, etc. This serves as the base for a migration plan.

Content Matrix

A content Matrix is essentially a grid aligning potential content/functionality line items against audience segments and site objectives or any oher third dimension you wan tot map your content towards.
End deliverable will be a Content Matrix spreadsheet based on content and additional used dimension for the matrix.

Site Inventory

Unlike a Content Inventory/Gap Analysis, a Site Inventory is a tactical log of the hierarchical structure, images, script, connections, pages, their labels, and per-page content for an entire site or section of a site.
End deliverable will be a site inventory spreadsheet based on the current site structure, and include details such as page titles, details of page content, content owners, etc. This will also serve as a base for a required migration plan.

Content Requirements

Content requirements are required for new initiatives and GAP analysis of excisiting content. To provide content that is needed, a proper listing can be made of content that is required and content that is obsolete. This must not be mistaken fro Content management requirements which are more exstencive than just Content Requirements.